Paul McCafferty, trading as Paul McCafferty Coaching, is committed to transparency, trust, and responsible innovation. This AI Usage Policy explains how we use artificial intelligence (AI) tools in the course of delivering our services, and how that may impact our clients, potential clients, website visitors, and social media followers. 

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1. How We Use AI 

This policy sets out how we use artificial intelligence (AI) tools responsibly and legally within Paul McCafferty Coaching, and how we use it, amongst other things, to protect our copyright and ensure that client data is protected.  

We may use AI-based tools to support or enhance aspects of our business, including but not limited to: 

• Content creation (e.g. blogs, emails, captions) 

• Creation of images and designs 

• Idea generation and market research 

• Customer support or communication (e.g. auto-replies, suggested responses) 

• Internal productivity tasks (e.g. scheduling, admin, creating summaries) 

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2. AI and Personal Data 

We will never knowingly input sensitive data which is personally identifiable client data into public AI platforms. 

All personal data processed using AI is handled in compliance with GDPR. In particular, we: 

• Limit data shared with external processors 

• Ensure AI tools are subject to appropriate data protection agreements 

• Do not use AI to make fully automated decisions that have legal or significant outcomes without human review 

For our full data privacy policy click here https://www.paulmccafferty.com/privacy-policy. If you have questions about how your data is used, you may contact us at coach@paulmccafferty.com. 

 

3. Transparency and Responsibility 

AI helps us improve speed and efficiency, however, we remain fully responsible for the accuracy, legality, and appropriateness of everything that we create using AI, including any outputs and for all of the services that we deliver.  

If AI has been used to generate any part of a deliverable, we disclose when legally required to do so. 

 

4. Limitations of AI Use 

AI-generated content may occasionally contain factual inaccuracies, outdated information, or lack context. While we strive for high-quality, human-reviewed outputs, we recommend clients use their own judgment and verify any important information provided. 

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5. Your Rights and Choices 

If you prefer that we do not use AI tools in relation to your project or data, please let us know when you engage our services. We will make reasonable

efforts to accommodate such requests. We will notify you if we are not able to remove AI from our service delivery. 

 

6. Policy Updates 

This policy may be updated from time to time to reflect changes in technology, regulation, or our business practices. The latest version will always be available on our website. 

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Effective Date: 11 February 2026 

Last Updated: 11 February 2026